Posts Tagged ‘shayamalan’

Paramount Gambles Big With Airbender

June 25, 2010

A recent LA Times Business article has revealed that not only has Paramount invested $150 million into the production of The Last Airbender, but also a gargantuan $130 million into the marketing campaign, making The Last Airbender more than twice as expensive as any of M. Night’s previous films! Paramount Chief Executive Brady Grey doesn’t seem worried.

“Like every filmmaker, Night has had his hits and misses, but I believed in his vision and that he could execute it,” Grey said, adding “It’s a bold step because he had to create a potential new family franchise.”

With an unprecedented cross-promotional marketing campaign between Viacom owned networks Nickelodeon,  MTV, Comedy Central, Spike TV, and CMT, one can hardly fault him for his optimism. However, Airbender does face stiff competition in the third entry in the Twilight Saga, Eclipse, opening a day earlier.

“I’m hoping after they see ‘Eclipse,’ they’ll come see our movie,” Shyamalan said.

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