Posts Tagged ‘paramount’

Become the Avatar!

November 11, 2010

Heads up to all you Avatards out there, who may be excited about The Last Airbender’s DVD & Blu-ray release next week on the 16th. If you head on over to BecomeTheAvatar.com, you can upload a personal photo of yourself, friend, or family member and become the Avatar, to be printed as a poster, DVD or Blu-ray cover. Doing so will also net you a $5 off coupon good towards the DVD/Blu-ray combo pack!

As you may have guessed, we are back from our hiatus…somewhat. Many aspects of our personal and professional lives have drawn our attention away from the Avatar fandom these last few months, but expect us to be a little more active over the months to come. Thanks for the support.

Airbender Breaks $100 Million in Week 2

July 11, 2010

The box office estimates are in for the weekend of July 9-11th, and The Last Airbender has surpassed the $100 million mark after its second weekend!

After adding thirty four additional screens to bring its theater count up to 3,203, The Last Airbender dropped an estimated 57.5% from its opening weekend, grossing an estimated $17.15 million.

REVIEW The Last Airbender

July 10, 2010

Lost in translation. What better phrase to sum up M. Night Shyamalan’s efforts to bring the beloved Avatar: The Last Airbender animated series to the silver screen? It has been three and a half years since Paramount Pictures and Nickelodeon Movies announced the hiring of  Oscar nominated director M. Night Shyamalan to produce the live action adaptation, much to the trepidation of Avatar fans worldwide. While Night’s early Hollywood career met with substantial box office success and critical acclaim, his two most recent films (and a third to be released in 2008) were received far less favorably. Many were beginning to justifiably doubt his directing talents, and still more wondered if he had the skills necessary to do justice to the Peabody award winning modern classic. We’ve been following this film since production finally began to ramp up in the fall of 2008; covering every news item, every photo snapped, every interview given, every trailer screened, and we were even lucky enough to have a chance to interview Night himself back in March earlier this year. The cast and crew said the right things, the costumes and sets looked fantastic, the special fx wowed us, and Night had a lot of enthusiasm for the show & seemed to get what made Avatar great. Aside from the much publicized casting issues, things seemed to have been progressing most auspiciously. I was lucky enough to have been invited to the film’s premiere at the Lincoln Center in New York City on June 30th. Having given myself a few days deliberation, I believe I’m ready to submit a critique of the film that will hopefully keep gut-reaction hyperbole to a minimum. (more…)

Night Talks Sequel

July 6, 2010

Having grossed $51.8 million over the Fourth of July weekend, The Last Airbender’s current domestic box office now stands at $69.3 million after only five days! Director M. Night Shyamalan already has the entirety of the sequel mapped out, with Summer Bishil becoming the main antagonist for the remainder of the films.

“The third is more ambiguous, but the second one, I’ve written a draft that I’m really happy with and is darker and richer, and it has a wonderful antagonist in it in Azula, who’s kind of like our only real, pure antagonist in the series, so I’m excited about that.”

Night also spoke on the absence of the Kyoshi Warriors from the first film, and hints that we might not see them on the eventual home release.

“I probably won’t show the Kyoshi Warriors because I want to save them for the second movie, because I’m going to have to introduce them all over again.”

“We shot [the scene] and [the Kyoshi Warriors] were amazing, and we spent an unbelievable amount of time choreographing them,” he said. “And they just distracted from the movie, because the movie wasn’t about them.”

Of course, all of these plans hinge on The Last Airbender’s box office success.

Princess Azula Revealed At Last

June 27, 2010

Some of you may have seen a rogue screenshot floating around the tubes with some surprising news, well it’s true.  The folks over at Paramount have released The Last Airbender‘s final credit sheet, revealing everyone’s favorite lightning bending psychotic at last: 21-year-old Summer Bishil! Ms. Bishil’s credits include roles in Hannah Montana, Return to Halloweentown, Crossing Over, and the recently canceled CBS medical drama Three Rivers. In 2007, she was picked by Variety as one of their Top 10 actors to watch. Ms. Bishil was also nominated for the best actress Spirit Award for her role in the film Towelhead.

New “Fire Nation Siege” Clip!

June 25, 2010

Yahoo! Movies released this new clip featuring Sokka and Yue, which shows the arrival of the Fire Nation.

Paramount Gambles Big With Airbender

June 25, 2010

A recent LA Times Business article has revealed that not only has Paramount invested $150 million into the production of The Last Airbender, but also a gargantuan $130 million into the marketing campaign, making The Last Airbender more than twice as expensive as any of M. Night’s previous films! Paramount Chief Executive Brady Grey doesn’t seem worried.

“Like every filmmaker, Night has had his hits and misses, but I believed in his vision and that he could execute it,” Grey said, adding “It’s a bold step because he had to create a potential new family franchise.”

With an unprecedented cross-promotional marketing campaign between Viacom owned networks Nickelodeon,  MTV, Comedy Central, Spike TV, and CMT, one can hardly fault him for his optimism. However, Airbender does face stiff competition in the third entry in the Twilight Saga, Eclipse, opening a day earlier.

“I’m hoping after they see ‘Eclipse,’ they’ll come see our movie,” Shyamalan said.

HD Television Spots #5 and #6

June 25, 2010

Paramount released two high-definition versions of television spots #5 and #6 today for your viewing pleasure. Enjoy and keep checking for the results of the novel contest!

Television Spot #5 “The One”

Television Spot #6 “Save Us”

New Momo TV Spot!

June 21, 2010

At long last we get our first glimpse of live action Momo in motion in the newest TV spot!

And some classic Katara & Sokka bending shenanigans at the end too.

Twitterbending News!

June 16, 2010

The Twitter happy producer of The Last Airbender Frank Marshall just posted this:

LAST AIRBENDER release date moves up to July 1st…

All fans eagerly waiting the opening of Airbender, just got a 24 hour bonus! Be sure to visit Frank Marshall at his Twitter page.