Posts Tagged ‘eclipse’

Airbender Breaks $100 Million in Week 2

July 11, 2010

The box office estimates are in for the weekend of July 9-11th, and The Last Airbender has surpassed the $100 million mark after its second weekend!

After adding thirty four additional screens to bring its theater count up to 3,203, The Last Airbender dropped an estimated 57.5% from its opening weekend, grossing an estimated $17.15 million.

Airbender Opens With $16.35 Million!

July 2, 2010

Playing on approximately 4,600 screens, The Last Airbender has scored the 5th highest-grossing Thursday opening ever with an estimated $16.35 million! The estimated total also includes $3 million the film earned from midnight screenings, which was the highest-grossing midnight launch of any non-sequel film of the summer. Seems like Airbender is on track for a very respectable opening weekend indeed.

Paramount Gambles Big With Airbender

June 25, 2010

A recent LA Times Business article has revealed that not only has Paramount invested $150 million into the production of The Last Airbender, but also a gargantuan $130 million into the marketing campaign, making The Last Airbender more than twice as expensive as any of M. Night’s previous films! Paramount Chief Executive Brady Grey doesn’t seem worried.

“Like every filmmaker, Night has had his hits and misses, but I believed in his vision and that he could execute it,” Grey said, adding “It’s a bold step because he had to create a potential new family franchise.”

With an unprecedented cross-promotional marketing campaign between Viacom owned networks Nickelodeon,  MTV, Comedy Central, Spike TV, and CMT, one can hardly fault him for his optimism. However, Airbender does face stiff competition in the third entry in the Twilight Saga, Eclipse, opening a day earlier.

“I’m hoping after they see ‘Eclipse,’ they’ll come see our movie,” Shyamalan said.