Archive for April, 2010

Third Theatrical Trailer Unveiled

April 23, 2010

Earlier today Paramount Pictures unveiled the third full length theatrical trailer for The Last Airbender. Suffice to say it features a great deal more bending money shots, and is sure to garner a lot of attention from moviegoers. It is also the first publicly released media touting the recently announced 3D version. Without further ado…


Airbender Follows Avatar Into the Third Dimension

April 22, 2010

Avatar was a game changer, and Hollywood has taken notice. Countless big tentpole movies, including Harry Potter and Clash of the Titans, are going through a post production 3D conversion process to cash in on the 3D craze. Paramount has announced that The Last Airbender will be the latest film to be given the 3D conversion treatment courtesy of Studio D, the company that worked on James Cameron’s Avatar.

Send Word to the Fire Lord

April 15, 2010

Avatar Returns?The Avatar has returned?

Cartoon SNAP has posted job openings for an Untitled Avatar Project.

More job announcements — Looks like things are heating up in animation production! Here’s the latest hiring news as cut-n-pasted from the Animation Guild job hotline: Nickelodeon Animation Studio is looking for several artists for its newest show, tentatively titled, Untitled Avatar the Last Airbender Project!

Jobs up for grabs include: Storyboard Artists, Storyboard Revisionists, Storyboard Supervisors, Prop Designer, and Character Designer. For information on submitting your resumé and portfolios check out Cartoon SNAP’s full job posting.

Three HD Publicity Photos Released

April 12, 2010

Three previously seen publicity photos from The Last Airbender have been passed along to us by Paramount, now in high definition.

Marshall Weighs in on Racebending

April 8, 2010

Jordan Hoffman with was contacted recently by The Last Airbender producer Frank Marshall, to clarify the insensitive casting calls, and the race of the characters in general.

“agree[s] that this casting notice was poorly worded and offensive. However, it was not written nor distributed by the production, or the studio, but by a local extra casting entity that did not consult with either. “Ultimately, we all take responsibility for not doing a more thorough job monitoring these frequently used third-party agents and Paramount has since been in regular dialogue with Asian American advocacy groups including the Japanese American Citizens League and the Media Action Network for Asian Americans to ensure that such a mistake does not happen in the future.”

Marshall also produced the original casting breakdowns as they were first made available.

Last Airbender Film Takes Manhattan

April 5, 2010

March 10 – Morning

Start spreadin’ the news. I’m leaving today! Upon waking the morning of my departure, it was hard not to conjure up visions of little green monsters singing the classic Liza Minnelli tune as they looked forward to a night of painting the Big Apple red. To say I was excited would have been a gross understatement. What I had initiated with my friends at Paramount back in July ’09 was finally coming to fruition: an interview with The Last Airbender director M. Night Shyamalan. I had spent the better part of a week taking questions from my readers and fellow Avatar fans, or ‘Avatards.’ I am not exactly clear which fandom owns that name anymore, as it would seem fans of James Cameron’s Money Printer have appropriated the title for themselves much the same way Cameron did the title of the film. I digress. Procrastinator  that I am, I realized I had very little time to make my final preparations for the trip. So the next several hours were spent picking up my clothes from the cleaners, deciding on a tie to wear, buying a new tooth brush, returning some videotapes, learning I would not be required to wear a tie, scribbling down twenty of your best questions, feeding the cat, packing my overnight bag, and feeling down about not being able to wear the awesome tie I bought.